The Latest Tips and Insights
for All Things Marketing.

What if you could breathe new life into your existing content, ensuring it reaches a broader...

Most folks who are using HubSpot, or are interested in using HubSpot have heard how powerful the...

See if this sounds familiar. You have a customer that has bought a machine or product from you that...

Live from Boston... it's Inbound 24! After an 8 year hiatus, I got the opportunity to attend my...

The sales role is changing, and changing fast. When I say fast, the ability of your sales team to...

Raise your hand if you've ever felt overwhelmed by the clutter in your contacts database... 🙋‍♀️...

The Wall Street Journal published an article addressing website accessibility and what it means for...

In today's competitive business landscape, customer satisfaction isn't just an added bonus—it's a...

Yep, it sure can. Websites have a powerful ability to send your company on a skyrocketing...

Contacts are the most critical ingredient in the recipe for business growth. Without adding new...

First impressions are critical when a potential customer is viewing your website for the first...

Leveraging online ads is a must-have these days for reaching new people and growing your business....

As a client, providing feedback to a designer is an essential part of the creative process. Clear,...

Implementing paid advertising into your broader marketing strategy can pay off big. There’s a...

There are many website builders on the market, but have you heard of Studio V? Not many have....

Looking back on our first meeting with the Double E team on their website redesign, CEO Eric Elkins...

Why is Digital Advertising Important? 

Digital or online brand visibility is one of the most...

In the fast-paced world of digital advertising, standing out and capturing your audience's...

If you're new to HubSpot, we know it can be overwhelming. Don't worry, I've been there! I was once...

Content is a double-edged sword when it comes to creating an effective website that builds trust...

How important is content in your website redesign? Simply put, content is king - it needs to take...

It has come to our attention through numerous reports from job seekers around the world, that...

One of the main benefits of any business website is lead generation. It’s very easy to notice when...

Why Web Development?

After college, I redirected my focus from graphic design to web development—an...

A website is often the first point of contact between a business and its audience. A well-designed...

The process of starting a website project and seeing it through to completion is no joke. It...

The time has come. You need a new website. You’ve assembled your team to help build out the...

Copy is writing that sells, so by definition, it has to be compelling. Does your copy also have to...

A website redesign project is inevitable for any organization or company. As a digital agency, we...

As a marketer, you're no stranger to the importance of strategy, positioning, creation, and...

In the dynamic sphere of marketing, staying a step ahead of the competition is paramount to...

It's the most wonderful time of year - for Spotify users, that is. If you happened to miss it on...

Welcome to Step III in Plan V — the “Create Phase”. Let the magic begin!

So you’ve just come out of the strategy session with VDG (Phase I of Plan V), and both teams are...

Strategy and planning are the essential ingredients to any successful marketing endeavor. A lack of...

In addition to sharing some fun throwback photos, we asked each Vendilli team member to answer a...

Businesses are increasingly relying on online channels to reach their target audience. From social...

Organic Marketing Efforts: A Timeline for Results

The timeline for results is a common area of...

As a marketer, you're probably familiar with the endless debate of organic marketing vs. paid...

In making purchasing decisions, confidence is key. If you’re like us, you’ve experienced a scenario...

In the world of digital marketing and our never-ending quest to be easily found in a Google search,...

Most organizations that invest in digital marketing, do so for one reason - to generate leads....

Embarking on a new custom website design or redesign is an exciting endeavor that can elevate your...

That title got your attention, didn’t it? That’s because it clearly communicated what I needed you...

In the digital age, establishing an online presence is paramount for individuals and businesses...

In today's digital age, where visual content dominates our online and offline experiences,...

When done right, content marketing is an excellent digital strategy. But it’s easier said than...

We’ve all seen it. That one brand with too many fonts on their brochure. Or the one with too many...

We’ve said it over and over again within these blogs how important it is to add engaging content to...

Content Marketing for Sales Teams 

Many people think of content and inbound marketing as showcasing...

Are you confused about SEO? You're not alone. Many people know they need it but aren't sure what it...

In the digital landscape, search engine optimization (SEO) plays a vital role in ensuring online...

The Vendilli Digital Group resource library is a great place to find documents and tools to help...

On-page Search Engine Optimization (SEO) can contribute to countless new visitors finding your...

In recent years, the world of online content marketing has been revolutionized by the rise of...

There is no doubt that HubSpot makes planning, creating, executing, and tracking your marketing...

Marketing is hard. Where to start? What activities are the most important to get the desired...

In today’s digital world, having a website that stands out from the competition is crucial for any...

Content for any organization in today’s digital world is an extremely important aspect of your...

When building a website, one of the hardest obstacles to overcome is deciding upon which...

In today's digital age, having a website for your business or personal brand is essential. It...

A couple of months back we wrote a blog about the next generation of analytics -  Google Analytics 4...

In today's fast-paced digital age, businesses need to find ways to stay competitive by leveraging...

A landing page is a page on your website that is built for a specific purpose. Unlike normal web...

Website (noun): a set of related web pages located under a single domain name, typically produced...

What do you do? How can you solve my problem? How do I get started?

When businesses are looking to launch a new website, they turn to agencies for many reasons—from...

In the 1946 film It’s A Wonderful Life, protagonist George Bailey (spoiler alert!) ends up the...

Cousin Eddie. Some of us just laugh at the name and know immediately it refers to the outrageous...

My name is Mike Roe, and I am a web developer, newly added to the Vendilli family. I spent a lot of...

Growing up in a small farm town in Ontario, Canada, I never once imagined I’d be part of a pretty...

One of my go-to Christmas movies that I watch every year is Home Alone. Like any other child of the...

HubSpot’s lifecycle stage property used to be a rigid tool that many users felt was more...

Although sales and marketing are always pointing fingers, studies now show that marketing teams...

Synergy between your internal teams is crucial for a successful marketing strategy. Each department...

Who are your customers? What is their job title? What are their biggest challenges? How can your...

Boo! Did we scare you? In honor of Halloween we want to talk about some of our top horror stories...

We’re a little biased, we admit, when it comes to HubSpot and its wide variety of tools and...

Hi, I’m Jim—the new copy writer at Vendilli Digital Group.

Hi, I’m Janelle! As Vendilli Digital Group’s newest Account Manager, I take on the role of a...

What is GA4?

GA4 is the fourth and newest version of the Google Analytics tracking with major...

They finally let the youngin’ talk. Hi, my name is Thomas and I am the newest addition to the...

Vendilli Digital Group has acquired Horseshoe & Co., a six-year-old Ontario-based inbound marketing...

You’ve probably heard the phrase “content marketing” – even if you weren’t sure exactly what it...

Top performing companies point to content marketing as one of the keys to their success. Whether...

The backbone of a solid brand identity and online content strategy is good web content. How can you...

Oh boy, they made the new girl write about herself. Nothing good could ever come of this… right? Hi...

Anyone who owns a business knows that using video in their marketing mix is the way to go. Video...

Adding video to your marketing mix is a great way to increase engagement but be sure to approach...

Managing customer relationships and inbound sales inquiries can be a difficult challenge for any...

HubSpot CMS is the only CMS that allows you to seamlessly integrate with other marketing and sales...

The terms “March” and “madness” might go together as well as basketball and the NCAA tournament,...

Do you ever get tired of repeating yourself? Do you ever get tired of repeating yourself? Think...

DIY - the ever-popular approach to doing something out of your wheelhouse, on your own timeline,...

HubSpot is a CRM that has multiple management modules and tools that can help you automate your...

Pillar content is a great tool to position your company or organization as a subject matter expert,...

What is a Pillar Page?

A pillar page is one that covers a topic in-depth and is linked to a cluster...

Pillar Pages are an essential part of any content marketing and SEO strategy. If you want to rank...

Over the past few years, we’ve seen tremendous changes in the way we do everything from business to...

You’ve heard it all before, right?  “There’s no time like the present!”  

To understand the importance of content marketing, think back to the old fable, The Tortoise and...

Ah, wouldn't it be wonderful if the Ghost of Christmas Yet to Come was real? You might change your...

For Ebenezer Scrooge, a look at his past taught him that many of the elements from long ago—life...

When Frederic Austin composed The 12 Days of Christmas in the 18th century, he had no way of...

First and foremost, happy holidays from our team! We hope you have a safe and enjoyable holiday...

As we wrap up our “steps” theme to a better web presence, we can’t forget about optimizing your...

The common theme of our blogs this month is a fixture in the City of Pittsburgh, steps. So why not...

Last week, we reviewed the key steps used to create a message that resonates with your website...

Rebranding a company or service can be a lot of work. So if you are going to invest the time,...

Congratulations, you’re going through a rebrand! Queue the champagne pop….

Branding is one of the most important pieces in marketing every company needs. Unfortunately, it's...

Who’s your audience? What’s your purpose?

Are you familiar with the growth-driven design (GGD) methodology? If yes, you probably treat your...

If you are attracting new sales leads, that’s great; it means your content marketing efforts are...

What’s my idea of a perfect world? That’s easy: having unlimited funds, living in a mansion in...

Does my company really need a blog?

Having a blog can bolster your opportunity to improve organic...

Anyone working in customer service knows that concerned or dissatisfied clients will sometimes turn...

Think you're too small for HubSpot? If you said yes, the new CMS Hub Starter was created just for...

"I don’t get leads from my website." I hear it all the time or at least variations of it.

Websites are the marketing lifeblood of any business today. This is where your customers go to...

Wish you could take control of your website without having advanced technical knowledge? You can,...

Change is hard. It’s human nature to resist change, mostly because we fear losing something; or...

Business change is inevitable—it’s just a matter of when and how. Whether you're looking for new...

We didn’t have to stand on any yellow footprints, get yelled at, or do push ups. Instead, we...

“Ch-Ch-Changes...Turn and Face the Strange!” This month, we’re focusing on the ever-changing,...

As Alicia Silverstone portraying Cher Horowitz said in the (spectacular) 1995 film “Clueless,”...

We have been discussing inbound marketing all month. It’s impossible to talk about this topic...

Last week, we wrote about the benefits of inbound marketing. Here, we’ll elaborate on some of these...

When deciding upon anything in life, we all do a risk-benefit analysis. When it comes to inbound...

UPDATE DECEMBER 2023: The Highline is still awesome, and we're going to miss it. But we moved to...

Why read about a video when you can watch a video? Here's everything you need to know to get...

I wish I could always be as spontaneous as my dog when she’s on a walk. One moment, she’s...

The question isn’t whether or not you should be using video on your website and in your marketing...

As you can probably tell by our latest blog posts, this March we decided to talk about how to...

Goal Statement:

In the world of marketing, there are many directions that one can go. Success is...

Joining forces under the new name Vendilli Digital Group, ProFromGo Internet Marketing, LLC and...

Since you introduced HubSpot to your company, you’ve been treated like a superhero. Everyone in...

The next time you’re scrolling through Netflix or Amazon Prime, looking for yet another way to kill...

I’m not going to lie to you: lead generation and conversion are daunting for a designer to think...

In keeping with this month’s theme of how to grow your business with strong relationships, here are...

If you read my latest blog, How Do You Find a Great Digital Agency, you might have recently hired a...

With Valentine’s Day as our muse, we’re dedicating February’s blogs to ways you can grow your...

With Valentine’s Day as our muse, we’re dedicating February’s blogs to ways you can grow your...

2020 certainly brought a lot of changes. Changes that I don’t have to discuss. The only one worth...

Thanksgiving came and went more quietly than usual this year. Families were encouraged NOT to get...

Have you ever heard someone say, “If you fail to plan, you plan to fail.” I’ve heard this quote...