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August 17, 2022

Vendilli Digital Group Acquires Horseshoe & Co.

By Vendilli Digital Group 3 Minute Read

Vendilli Digital Group has acquired Horseshoe & Co., a six-year-old Ontario-based inbound marketing agency with HubSpot Diamond Partner Status. The acquisition is a strong strategic step in Vendilli Digital Group’s ambitious growth agenda, making the company one of the strongest HubSpot partners in the Greater Pittsburgh region.

The four agency team members of Horseshoe & Co. will join Vendilli Digital Group as HubSpot consultants. This includes founder and CEO Andrea Moxham, who will assist with the transition and serve as Senior HubSpot Consultant. The new team members will contribute their expertise with HubSpot platform consulting, branding, design, and CMS Hub web development.

Acquisition Brings Two Exciting Advantages

“The two most exciting things about the acquisition,” said Chris Vendilli, Vendilli Digital Group's founder and CEO, “is that it gives us access to exceptionally talented team members who know what they’re doing, have chemistry, and work well together. Secondly, from a growth perspective, it enables us to expand our capacity and capabilities for both new and existing clients who are interested in the HubSpot CRM, website CMS, or marketing automation tools.”

Horseshoe & Co. clients who will now be served by Vendilli Digital Group include Trainual, a playbook software firm that helps small businesses onboard, train, and scale their teams; CAPA: The Global Education Network, which assists institutions of higher education in building programs to meet their goals for learning abroad; and POWER Engineers, an employee-owned engineering, and environmental consulting firm.

“The clients we are passing to Vendilli are fairly large companies with awesome teams that are a great fit for what Vendilli Digital Group offers,” said Moxham. “They operate in interesting industries with exciting offerings and potential.”

Horseshoe & Co. was one of only two HubSpot Diamond Partners in Ontario. To reach Diamond status, a HubSpot partner agency must continually increase its client base and manage monthly recurring HubSpot software subscription revenue above $49,000. Diamond Partners receive one-to-one sessions with a HubSpot support team and can post on HubSpot’s marketing blog. Vendilli Digital Group is a Platinum HubSpot Solutions Partner and one of the few HubSpot Certified Trainers in the Greater Pittsburgh region.

Vendilli Digital Group’s Second Major Milestone Since 2020

The addition of Horseshoe & Co. marks the second major milestone for Vendilli Digital Group since 2020, when the former ProFromGo Internet Marketing, LLC, merged with Media Post, Inc., to form Vendilli Digital Group. John Caruso, Director of Business Development for Vendilli Digital Group, said that he welcomes the new team members and is excited about the company’s trajectory. “We want to grow the agency organically and by acquisition. Leveraging both of those tactics positions us to increase the number of accounts we have and serve them better by adding qualified talent to our roster to help continue delivering quality service as we grow.”

“Growth by acquisition is a safe and smart way to grow in the agency space,” Vendilli added, “and we’re starting to get good at it. We have the team to do this again and again when we find the right fit agency owners who might be looking to exit or merge.”

About Vendilli Digital Group

Vendilli Digital Group is a digital marketing agency located in Pittsburgh, Pennsylvania. The Veteran-owned firm specializes in strategic planning and execution of digital marketing and advertising initiatives and provides expertise in the HubSpot sales and marketing platform. The company offers a variety of services, including website design and development; video production; HubSpot training, onboarding, and ongoing support; SEO services; pay-per-click advertising; social media advertising; and content marketing. Some of Vendilli's clients include Hefren-Tillotson, Framesi USA; Tom Brown, Inc.; National Animal Supplement Council; Retail Velocity; Apex International; Revolution Company; and Heritage Wealth Advisors.

About Horseshoe & Co.

Based in Lindsay, Ontario, Canada, Horseshoe & Co. was founded in 2016 by Andrea Moxham to help businesses optimize their HubSpot ROI. The company, which last year reached the Diamond Tier as a HubSpot Solutions Partner, has helped a wide range of businesses across North America to build awareness and generate leads. Clients receive various marketing strategies, including website development, content migration, sales process discovery, and HubSpot training. Horseshoe & Co. was acquired by Vendilli Digital Group in 2022.

About HubSpot

HubSpot, based in Cambridge, Massachusetts, is a leading global CRM platform that provides software and support to help companies grow. The platform includes marketing, sales, service, operations, and website management products. More than 150,000 customers in more than 120 countries use HubSpot’s marketing tools.

For additional information, please contact: 

Chris Vendilli, CEO
Vendilli Digital Group
(412) 530-5027
317 E Carson St Suite 254
Pittsburgh, PA 15219

Vendilli Digital Group
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