Pillar Pages are an essential part of any content marketing and SEO strategy. If you want to rank higher in search engine results, you need a strategy that includes pillar pages. If your website traffic has hit a red light, then this blog will teach you what exactly a >pillar page is and how to create one.>
What Is a Pillar Page?
How to Create a Pillar Page
Now that you understand what a pillar page is–and why you should be creating one–here are the key steps to creating a successful one.
1) Choose a topic
The first step in this process is focusing on topics, and keywords. To brainstorm topics, you first have to determine who your audience is. Taking a look at should tell you top interests and challenges of your core audience–this should give you an idea of what content they are searching for. From there, choose a topic that's broad enough that it can generate more related blog posts that will serve as cluster content, but not so broad that you can't cover the entire topic on a single page.
2) Write (or construct) your pillar page
Now, it's time to make your pillar page. You might already have a comprehensive blog post that you can adapt into a pillar page, or you might need to write a comprehensive guide to your topic from scratch. Either way, there are a few key items we suggest you include:
A definition of the topic or term you're covering somewhere in the first section
A bulleted or numbered table of contents
A more specific topic-related keyword in each of your subheadings
3) Choose keywords
Once you've nailed down your pillar page, it's time to do some keyword research. Remember to choose keywords with a lot of search volume that cover different aspects of your specific topic. Once you have your list of keywords, use them to build working titles for your cluster content.
4) Start writing
Now it's time to write blog posts based on your specific chosen keywords. Once each cluster topic blog is complete be sure to link it to your pillar page to create a streamlined reader experience help all of your content rank higher in search engine results pages.
If you want to grow your website, A has the potential to become an authority hub for one or more specific topics in your niche. They are also a critical part of any and should be treated as such.
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