A professional online presence is essential for any business. However, not all companies require complex, feature-rich websites with e-commerce capabilities or intricate web applications. Sometimes, a simple, clean, and informative website is all that's needed. This is where a brochure-style website comes in.
What Is a Brochure-Style Website?
A brochure-style website is essentially an online version of a company’s marketing brochure. It provides basic information about a business, its services, and contact details in a visually appealing and easy-to-navigate format. These websites typically consist of a few key pages, including:
- Home Page – Provides an overview of the business and its offerings.
- About Page – Shares the company’s history, mission, and values.
- Services or Products Page – Details what the company provides.
- Contact Page – Includes contact details, address, and sometimes a contact form.
- Testimonials or Portfolio Page (Optional) – Showcases client feedback or previous work.
Unlike complex websites, a brochure website does not include dynamic functionalities like user accounts, extensive databases, or advanced e-commerce capabilities. Instead, its primary function is to present information clearly and effectively.
How to Identify If Your Business Needs a Brochure-Style Website
While every business can benefit from an online presence, not every business requires an extensive or highly interactive website. Here are some signs that a brochure-style website might be the right choice for your company:
1. Your Business Relies on In-Person Sales or Services
If your business does not sell products online but instead operates through in-person consultations, phone calls, or store visits, a brochure website can effectively provide essential details without the need for complex features.
2. You Need a Simple Online Presence
For small businesses, startups, and local service providers, a brochure-style website can establish credibility and provide basic information without the cost or complexity of a large-scale website.
3. You Want an Affordable and Quick-to-Launch Website
If budget constraints or time limitations are factors, a brochure-style website is an excellent choice. It requires less development time and maintenance compared to more complex websites.
4. Your Business Primarily Operates Through Social Media or Word of Mouth
Some businesses rely more on social media, word-of-mouth, or local networking rather than online transactions. A brochure website can serve as a digital anchor, offering a professional online presence without unnecessary features. This is incredibly important as a study done by Safari Digital shows that 46% of all searches on Google involve local intent, 28% of those searches result in a purchase, and 87% of customers use Google to find local businesses. Adding a web presence can potentially help to change your business.
What Types of Businesses Are a Great Fit?
- Homes Services
- Plumbing, HVAC, Electrical, and Renovation Companies
- Small Brick and and-mortar storefronts
- Restaurants and Bars
- Smaller Law and Accounting Firms
- Salons and Spas
- Startups
- Medical Services
- Doctors & Dentists, Chiropractors & Physical Therapists
- Franchise Locations
- Real Estate - Agents, Vacation Properties, etc.
- Much more
Final Thoughts
A brochure-style website is a simple yet powerful way to establish an online presence, provide essential business information, and build credibility. If your business doesn’t need complex functionalities and simply requires a professional-looking platform to introduce your brand, then this type of website may be the perfect solution.
If you’re considering building a brochure-style website for your business, we hope that you will consider our team and product Studio V. We’ve combined the power of a drag-and-drop website editor and the expertise of a professional designer to generate the best results. The best part, we’ll train you on how to easily make edits and manage your website going forward. To learn more, check out our brochure website page.
If you still aren’t sure if a brochure website is right for your business, no sweat, we’d be glad to help you determine exactly what approach is best for your needs.
