Since its unveiling at Inbound 2024, HubSpot’s Breeze AI has rapidly become a game-changer, transforming how HubSpot users approach everything from marketing to customer service. However, one of its most impactful, yet often overlooked, capabilities lies in empowering your sales team to find new prospect companies efficiently, without ever needing to leave your CRM.
At Vendilli, we thrive on being proactive and pioneering. In line with our mission to empower businesses like yours to explore new heights, let's delve into how you can strategically leverage Breeze AI for effective prospecting—even without the dedicated Prospecting Agent.
Setting Expectations: What Breeze Does—and Doesn’t—Do
Before diving into Breeze’s powerful prospecting capabilities, here are key points to remember:
- Breeze does not discover net-new contacts as ZoomInfo or Apollo might.
- For precise results, always use company domains (e.g., ExampleDomain.com).
- Organize your research by maintaining separate Breeze chats for clarity and focus.
With these guidelines in mind, you’re ready to use Breeze to its fullest potential.
Step-by-Step: Prospecting with Breeze AI
Step 1: Launch Breeze AI
Open your HubSpot instance. Navigate to the top left corner, click on “Copilot,” and expand it to full screen.
Step 2: Craft a Focused Search Prompt
Identify your target industry, technology stack, and geographic location. Input a prompt like:
- “Research companies in Grand Rapids, MI that use Hootsuite.”
Step 3: Review & Expand Results
Breeze will promptly deliver 7-10 relevant companies matching your criteria.
For additional results, simply click “Load 7 more” at the bottom of the table until you compile a robust list of prospects.
Step 4: Dive Deeper into Each Prospect
Using the domains from your generated list, initiate targeted prompts for deeper insights into each company. Alternatively, leverage Breeze’s shortcuts to seamlessly import promising companies directly into HubSpot.
Step 5: Connect with Decision-Makers
With your refined list, head to LinkedIn to identify the key contacts within each company. This empowers your team to approach the right stakeholders directly, increasing the efficacy of your outreach.
Your Strategic Growth Partner
I’m a bit biased as a former HubSpot employee, but I love being able to utilize a tool like this directly inside of a core piece of technology in our business. Leveraging tools like HubSpot's Breeze AI provides new avenues for growth, and by proactively exploring its capabilities you position your business to discover untapped opportunities, enabling your sales team to prospect smarter, not harder.
Have further questions about maximizing your potential with HubSpot’s AI tools? Reach out—together, we’ll chart your next strategic move.
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