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Website Gut Check - 5 Website Must-Haves in 2023

In today’s digital world, having a website that stands out from the competition is crucial for any business. In this article, we’ll define and explain some of the key features every website should have, including user-friendly navigation, responsive design, high-quality content, security, and search engine optimization (SEO). Whether you're a web developer, marketer, or business owner, understanding these features can help you create a website that attracts and retains visitors, improves search engine rankings, and ultimately drives more traffic and conversions. 

User-Friendly Navigation 

One of the most important features of a website is user-friendly navigation. The site navigation is likely the first thing your visitors will interact with, so it is essential to make it easy for them to find what they are looking for quickly and easily. This means that the website should have clear menus, links, and buttons that allow users to navigate through the site without question or confusion. The navigation should be consistent across the site and accessible from every page. Well-thought-out navigation contributes to great user experience and helps users to find the information they are searching for, and stay longer on the website.

A well-organized and intuitive navigation system can also enhance the user experience overall, leading to more engagement with the site's content. Additionally, it can help with search engine optimization (SEO), as search engines use a site's structure and content to determine how relevant it is to a user's search query. Sites that are easy to navigate can also help to establish credibility and trust with visitors, who are more likely to return to the site if they have a positive experience.

Responsive Design

Responsive design is another important feature that every website should have. With the rise of mobile devices, it is essential to have a website that is optimized for different screen sizes. Responsive design refers to how the site will adapt to the user's device, whether they are using a desktop, laptop, tablet, or smartphone, adjusting the shapes and sizes of modules to display the most legibly on each device. 

A responsive design can also improve the user experience by making it easier to read and interact with the site's content on any device. It can improve the site's search engine ranking, as search engines prioritize mobile-friendly sites in their results pages. A mobile-friendly site can also help to attract more visitors and improve conversion rates, as mobile users are more likely to make a purchase or take another desired action on a site that is easy to use on their device.

High-Quality Content

High-quality content is essential for any website that wants to attract and retain visitors. Good content should be engaging, informative, and relevant to the site's target audience. It should also be well-written and free of errors, typographical or content. 

High-quality content can help to establish trust and credibility with visitors, as well as improve the site's search engine ranking. Sites that provide valuable and informative content are more likely to be shared and linked to by other sites, which can increase traffic and improve SEO. Good content can also help to build relationships with visitors, who are more likely to return to the site if they find it useful and interesting. If they like a website, they may even share it on their social media profiles. Users are even more likely to share bad websites riddled with mistakes to make fun of them, so be careful what you put out there! 


Website security is critical for any site, especially ones that handle sensitive data, such as personal or financial information. It is essential to have measures in place to prevent hacking, malware, and other security breaches. The website should use secure protocols such as HTTPS to encrypt data in transit and protect it from interception by third parties.

Good security can help to build trust and credibility with visitors, who are more likely to share their information if they feel that it's safe and secure. It can also help to protect the site from cyberattacks, which can lead to costly downtime, data loss, and damage to the site's reputation. Sites that take security seriously are also more likely to comply with industry standards and regulations, which can help to avoid legal and financial penalties. Most modern web browsers will not allow users to visit a non-secure website without jumping through at least one hoop, which could significantly decrease the number of visitors to a website and severely damage ranking. 

Search Engine Optimization (SEO)

Search engine optimization (SEO) is the process of optimizing a website to improve its visibility and ranking in search engine results pages. Good SEO can help to drive traffic to the site and increase its visibility and credibility. SEO involves a variety of techniques, such as keyword research, on-page optimization, link building, and content marketing. The goal is to make the site more attractive to search engines by improving its relevance, authority, and usability. 

A well-optimized website can also help to improve the user experience by making it easier for users to find what they are looking for on the site. Sites that rank highly in search engine results pages are more likely to be visited by users who are looking for products, services, or information related to the site's content. Additionally, good SEO can also help to build brand awareness and establish the site's authority and credibility within its industry or niche. However, it's essential to remember that SEO is an ongoing process that requires regular updates and maintenance to stay effective. Sites that neglect SEO may see a decline in traffic and visibility over time.

Creating a website with these key features can be beneficial for any business in today's digital world. By providing a positive user experience, establishing trust and credibility with visitors, and optimizing for search engines, businesses can attract and retain visitors, improve search engine rankings, and ultimately drive more traffic and conversions. Need help with getting started? Schedule a call with us today! 

Megan McGinnis
About the Author
Megan is a Pittsburgh native and Grove City College alumna where she graduated with a B.S. in Marketing Management and minor in Music. Thriving on spontaneity and her “gotta go fast” lifestyle, Megan has found that the crazy marketing agency life perfectly suits her personality and need for excitement. She loves a challenge and is constantly seeking new hobbies and ways to improve her work skill set. Good luck finding Megan after work - she could be out photographing a local concert, exploring a new city, sitting in with a jazz band, or trying not to hurt herself at the gym. During the freezing Pittsburgh winters, she’s usually at home crocheting with her cat, Mabel, asleep in her lap. Please don’t ask her to go outside when it’s snowing, though, unless it’s to go for a drive on an unplowed hill in her Subaru!
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