Time to break out the crystal ball! Well, not really. Inbound marketers have some tools and techniques at their disposal that are probably (slightly) more accurate than the Tarot cards or crystal ball. While no traffic or lead generation estimates can be 100% accurate, at ProFromGo, we use only the top research tools.
We subscribe to a variety of Internet marketing tools and software that help us get conservative projections along with good insight into what might be possible during the very early days of working with a new client.
The time to ROI can vary greatly from client to client, industry to industry, and even campaign to campaign. The tools and process we use do rely on following our instincts and leveraging experience we've gained from working with hundreds of customers across a wide range of niches/markets.
One thing that should be stated, digital marketing and even digital advertising is a marathon... not a sprint. It does take time to craft a well-planned strategy and to ensure the right tools and tracking are in place before we go in half-cocked.
We approach every client's digital marketing strategy with a strong desire to build long-term value for them as well as their customers and prospects.