The right Facebook fanpage design can mean the difference between dominating a forward moving market and falling behind in a static one. Social media sites aren't just where friends, family and acquaintances are networking; it's also where an enormous amount of lucrative business relationships are being developed.
Because of the nearly complete integration of social media into modern society, a business that isn't integrated with Facebook is losing out on a massive portion of market share. Add to this the power of viral marketing, and businesses that focus on a compelling Facebook fanpage design today will be exponentially farther ahead than competitors who wait until tomorrow.
A lot of businesses already have a Facebook page, but few know how to use them properly. Personal pages and business profiles are okay for people or companies that are just getting started, but for anyone who is serious about developing relevant, meaningful customer relationships, the key is in a good Facebook fanpage design.
A fanpage offers far more features and benefits than a personal or business page. The most striking of these is the ability to create custom tabs. Tabs can serve a variety of purposes and include a great deal of media. For instance, the default landing page for first-time visitors can be to a free offer tab in exchange for "liking" the page. The default landing page for fans can be directly linked to the wall to join whatever conversation is in progress.
You can also arrange your Facebook fanpage design to take advantage of iFrames. iFrames can be used to give your FB page any look, style or functionality that you want. In many cases they can even be made to mirror your existing website and logo, thus preserving your brand and carrying it into the social media marketplace.
Fanpages allow greater flexibility with images and other media. For example, the active profile picture of a fanpage can be significantly larger than on a personal or business page: 200 X 600px, to be exact. This allows a large area to display a graphic that helps explain what your company is all about. Additionally, embedded videos can be placed in eye-catching custom frames instead of just being played in the default static player.
Perhaps the most critical part of a Facebook fanpage design is the level of interactivity of the page. Ultimately, that's what social media is all about: interactions between people. Therefore, your design needs to allow different ways for your fans to interact. This can be accomplished with custom apps that run contests, play short sound or video snippets, display user, region or remarketing information, run a game, offer downloadable coupons, or otherwise stimulate meaningful interactions and activity on the page.
When developing concepts for your Facebook fanpage design, it's a good idea to draw from some of the most successful companies on FB: Starbucks, Coca-Cola, Skittles, The Twilight Series, Redbull, FML and many others. And because the process can be complicated, you should consider hiring a professional social media management service to ensure that the design and functionality of your page is flawless.
You can also learn more about our custom Facebook Fan Page Design solutions while you're here.
