Google updates happen on a regular basis. Just last week, Google made one of its regular updates by expanding the meaning of close variants in keyword searches. In the coming months, Google will make changes to keyword exact-match variation.
When an Internet user types keywords into their search engine, those keywords are checked against keywords listed in metadata tags on relevant websites. This interaction between keywords helps determine what pages will show up on Internet searches.
A poorly typed list of keywords could limit the number of relevant web pages that will pop up on a keyword search. In the current system, variations in keywords are accommodated by web designers and content producers who must write long lists of possible keywords in metadata tags. Under the new system, Google will change the types of keyword variations that will match keywords in a website's metadata.
In other words, the Google algorithms will assume that people who search for "Pittsburgh jobs," "jobs Pittsburgh" and "jobs in Pittsburgh" are all looking for the same information, and will act accordingly.
Many business owners may be wondering how this update will affect their Internet traffic.
Some Google updates can send the entire world of Internet marketing into a tailspin, while other updates come and go with little fanfare. Understanding the difference between these updates and changing your Internet marketing strategies accordingly can be a challenge for many business owners. Hiring a capable Internet marketing firm can help.
At ProFromGo, we help businesses keep up with changes to Google's algorithms. We understand keyword searches and can help your business adapt. We're also local to Pittsburgh, which means that we understand Pittsburgh consumers and how Internet marketing works in our local economy. To make an appointment for a consultation, contact us today at (412) 530-5027.