Creating a content marketing strategy has been proven to be insanely effective and has never been more important. It can be the motivation that builds business trust and convert leads to clients.
What is a content marketing strategy?
Think of a content marketing strategy as the outline of business and customer needs. It is a detailed plan for what content you will use and how you will use it to address them. However, it can become overwhelming since there are no templates or outlines for building a strategy. Each plan will be unique to the business that creates it.
The problem is with so much information available online, it’s easy to feel overwhelmed. If you follow these 5 simple tips that will push your content marketing strategy from basic to expert.
To get noticed today, you need to write authentic and solid content - content that’s not just thorough and well-researched, but positions you as the go-to authority in your field. When you are looking for content to fill your strategy, it is important to use a variety of content types that will interest and engage your audience.
Up to date
Well-researched content is important, but not enough to get an edge over your competition. You need content that’s up-to-date and relevant to your readers. Studies have found that most business decision-makers prefer to get company information in a series of articles.
Easy to understand
You need to create content that is beginner-friendly and easy to read. Most importantly, you need to constantly update it as your market changes. Take your reader by the hand, and walk them through it, step-by-step. Your readers will thank you for it.
Give your readers what they want and where they want. When you do, it will be the big idea they’ll attribute their success.
Connect and collaborate
It’s no secret that connecting with authorities in your field is one of the most effective ways of maximizing your business’ message, increasing your domain authority and reaching more people in less time.
ProFromGo Internet Marketing is an award winning online Internet marketing firm based out of Pittsburgh. We offer web design, search engine optimization, inbound marketing services and more. We help companies write successful web copy and maintain company blogs, providing SEO optimized, engaging text. To find out more about our Internet marketing services, contact us today at 412-530-5027.