Google loves local content, and over 4 billion searches every month are looking for local goods and services. With the ever increasing use of mobile devices locally oriented SEO strategies and content for businesses such as car dealerships, restaurants, contractors, etc., is vital to staying on top in a highly competitive marketplace. Yet many businesses aren’t using local search marketing effectively, or don’t have a website at all, often because they simply lack the knowledge and skills to do so, and that’s costing them a lot in lost business and profits. If a potential customer can’t find your website near the top of a Google search, they’ll go somewhere else.
To help the business owners of Cranberry Township get the most out of their search marketing efforts, ProFromGo Internet Marketing, in partnership with the Pittsburgh North Regional Chamber and the Google sponsored Let’s Put Our Cities On the Map campaign, will be conducting a workshop to teach basic local search marketing techniques on September 24, 2015 in the Library Room of the Cranberry Twp. Municipal Building. Registration will begin at 10:00 AM that morning and admission is $25 per person.
We will be discussing:
- Effective SEO tactics to place websites at the top of Google searches
- Using social media to its fullest potential
- Building a brand and creating a relationship with customers online
That local search marketing is essential for businesses is beyond dispute. According to the latest research and surveys from the leading Internet consumer trends tracking companies, searches with a local intent make up a large percentage of the total:
- In the U.S. more than 4 billion searches made from a desktop PC each month have a local intent
- Between 15% and 20% of all searches are made on a mobile device
- Over 50% of those mobile searches have a local intent
- 50% of mobile users who do a local search will visit a brick and mortar business within a day of finding their site online
Combining total searches from both desktop computers and mobile devices, it’s estimated that more than 7 billion searches for local goods and services are conducted each month in the United States.
One of the most best tools for local businesses is a Google local listing. The workshop will explore the most effective techniques for optimizing this important marketing tool.
Make sure to show up at the Let's Put Cranberry Twp. On the Map workshop for the best investment you can make in the future of your business. You can be sure your competition will be there.
