Ways to Use Video in Your Business

If a picture is worth a hundred words, then a video is worth a million. People absorb information in different ways, whether it’s through reading, listening, or kinesthetic activities (doing). However, the largest group of people – more than 60% of the public – are visual learners. They learn and retain information best when they watch videos and demonstrations. Incorporating video into your website and marketing plan is the best way to connect with visual learners. You can reach your audience more effectively with well-planned videos versus static images or blog posts.

Popular types of Corporate Videos

Scroll through social video sites like YouTube and you’re going to find thousands of lectures, explainer videos, and tutorials with millions of views. The reason for that is simple: video is incredibly effective for product demonstrations and information sharing. Product and service explainers are some of the most common and popular videos produced by companies (and your company has probably created a few over the years!). 

Here are some of the most common types of videos that you may already be using: 

  • Home page videos that introduce your company and mission. 
  • Landing page videos that provide a sales pitch. 
  • Product or service explainer videos.
  • Demonstrations or how-to videos. 

Think of these videos as the bread and butter of a company website. Customers are used to seeing and searching for explainers and how-to videos when they visit a company’s website. However, you can do a lot more with video when it comes to your brand awareness and marketing efforts. 

Unexpected ways to use Video in your Sales Process 

Whether you’re a service provider or you sell products, video can make your sales process more seamless and improve the customer experience from start to finish. 

  1. Welcome videos
    When someone buys a product or service from your company, what is their first experience as a customer? How do you onboard them as a client? A welcome video is a great way to start a relationship with a new customer and tell them what to expect when working with you. This can be as simple as a thank you video that is automatically emailed to them when payment is made, or as complex as a detailed product walk-through.

    To create a welcome video, consider what a new customer needs to know. Whom do they contact if they have questions? Do they need to know how to log into a system or where to find important account details? If possible, feature members of the customer support team so clients can get a sense of who they’ll be working with.

  2. Email sequence videos
    File this under sales and marketing. Email sequence videos can be used to guide customers through their sales journey. Email marketing has been around for decades, and it’s still an effective way to communicate with potential customers. Create email sequences as part of specific ad campaigns or to guide customers through their first year of service. Within each email, create a video that answers important questions or provides insight or knowledge.

    For example, you might combine an email sequence with a landing page to introduce people to your company or to launch new services. We’ve helped companies plan and develop sales sequences using HubSpot to streamline and automate their sales and customer retention emails. Within these emails, you can add how-to videos, podcasts, Q&As with company leaders, and more. We can help you plan out a sequence that fits your sales and communication goals. 

  3. Internal training videos
    Finally, videos are an engaging way to onboard employees and create training modules. Instead of sitting in a room (or on a video call) and reading through handouts, why not create onboarding videos? Our team has helped companies plan internal training videos from storyboarding and script through final editing and deployment.

    When you roll out a new product or service, a video is an on-demand way to share the details with employees and get everyone on the same page. It also saves time for HR staff who may be pressed to coordinate schedules and plan training sessions. Video-on-demand is an easier way to make sure employees are up to date and informed when changes happen. 

Contact Vendilli for your Video Needs

No matter how you want to use video in your business, we’re here to help! We’ve got a team of storyboarding and script experts who can help craft your vision, and we can get the production taken care of for you. Give us a call to find out how we can help your company use video to connect with your audience and employees! 

Chris Vendilli
About the Author
Chris is the founder and CEO of Vendilli Digital Group. In his free time, you’ll find him camping, fishing, or playing beer league ice hockey with a bunch of guys who refuse to admit they’re already over the hill.
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