It’s every inbound marketer's worst nightmare: A new client walks through the doors giddy about the new design and direction of their website. They have enthusiastic input about what colors they want to see in their logo, how they want their website to make clients feel, where the social media buttons should go, and a hodgepodge of other changes that cover every nook and cranny of the website.
After the launch, they can’t wait to play with their new toy. The initial call for the marketing campaign goes great. They talk and talk and talk about the types of content they’d like to see on their site and have researched their competitors’ every blog post back to 2010.
Then without warning it happens… silence.
The emails back and forth slowly dwindle and the workspace begins to look like an Old West ghost town. Christmas is now over and Mom and Dad are cleaning up the wrapping paper.
And the marketing agency is left thinking this:
Inbound Marketing Is Not A Magic Button
For me, it’s a terrible feeling when I realize that clients have lost interest being involved with their online marketing campaign. Although it may seem like it, improving your website conversions isn’t as easy as simply flipping a few switches and pushing a “magic button.”
Between developing content strategy, scouring through website analytics, building social relationships, and optimizing site keywords, there's a lot of work to be done. On average it takes about 6 - 12 months for your website to start becoming a reliable source of generating more leads.
What I'm trying to get at is there are no quick overnight solutions.
I think I speak for all marketers when I say that it’s extremely frustrating to be left in the dark by the occasional client. Constant and clear communication between us is vital to the success of any campaign. Here are just a few ways in which you can help us help you:
Is there breaking news in your industry?
Let us know so we can help you write a blog about it to establish you as a thought leader!
Are you advertising on other websites?
Let us know so we can track how many leads your getting from those advertising dollars!
Is your company holding a must-attend event?
Let us know so we can promote the crap out of it to your social media followers!
Did you just win an award, cure cancer, or do something else newsworthy?
Let us know so we can get you covered by authoritative publications!
Are you adding new services or products to your existing business?
Let us know so we can have a conversation about adding new pages to your website!
Do you have any key performance indicators that are crucial to success in your industry?
Let us know so we can track and include them in your reports!
In short, if you're involved in any other kind of marketing at all, do your neighborhood friendly SEO a favor and give them a call. The more communication you have with us, the better the results you’re going to see.
