Have you ever wondered how your business might benefit from keeping a blog on its website? One of the reasons involves the way of that content marketing and social media work together.
Businesses create relevant, interesting content, and that content is shared on social media. The more interesting the content, the more likely it is that people will share the content on their social media pages.
Since shares on social media can lead to conversions, most businesses do everything they can to encourage people to post their content on their social media pages. Sometimes getting people to take an interest in an article online can be tricky. Knowing how to grab the attention of readers can help. Below are some of the best ways to encourage shares on social media.
Make Your Content As Readable As Possible
Readable content is the key to attracting an audience on your blog. There are many different characteristics that make content readable for audiences, including:
- Short paragraphs. Long paragraphs can be discouraging to audiences. Short paragraphs are easy to scan, which audiences like.
- Bullet point lists. Bullet point lists help break down content into easy to digest nuggets of information. This can help people read quickly.
- Creative titles. Creative titles grab attention and encourage people to read more.
Use Non-Stock Photos
People know stock photography when they see it. Stock photography has a generic quality that seems like an advertisement, so people tend to ignore these pictures. Non-stock photos seem more genuine, so people look at them more closely. Using actual photos of your business and the people who work there is a great way to attract the attention of potential clients.
Make the Share Buttons Visible
Share buttons make it easy for people to share your content on social media. The more obvious that you make the placement of the share buttons, the more likely it is that people will share the content. Use share buttons on each article that you post to your blog, and place the buttons in a prominent position on the site to ensure they get noticed by anyone who reads your content.
Create Unique Content
Being the first online source to write a certain headline on a popular topic is one of the best ways to grab the attention of your audience. Not sure what topics are likely to be discussed by your readers? Check out Brandwatch, a website designed to help you understand what consumers in your industry are thinking about and discussing online.
Contact ProFromGo
Do you want to promote your brand through consumer interest on social media? Not sure where to start? ProFromGo can help! We help businesses create relevant, interesting content that consumers like to share on social media. We have the marketing expertise and know how to help your business attract attention from audiences. To get started marketing your business online, contact us today at (412) 530-5027.
