Simplicity has been the goal in marketing for decades. Using slogans, jingles and simple images, marketing professionals have worked hard to capture the attention of audiences with as few words and images as possible. Due to changes in technology and consumer expectations, that goal is now more important than ever. Simplicity is now a critical component in nearly all marketing and advertising.
Finding a memorable message that is noticeable, attractive and impactful can be a great challenge. Understanding the need for simplicity and knowing the tricks that make this possible can help you cater your marketing strategy to today's audience.
In today's world of social media, likes, dislikes and delete buttons, the average consumer will only glance at advertisements, images and slogans. To complicate matters, more people now view advertisements on their smartphones and other mobile devices. As a result, formatting your advertisements to small screens is important. Audiences don't like scrolling, so each image must fit neatly on a smartphone screen. It is this reality that forces marketing professionals to trim the fat and resort to a simple, straightforward design.
Achieving simplicity is not as easy as it may sound. Below are some tips that can help.
John Maeda said, "Simplicity is about subtracting the obvious and adding the meaningful." Knowing what to eliminate and what to keep is one of the most difficult lessons that business professionals must learn when developing an effective marketing strategy.
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