Just over a year ago the internet marketing and search engine optimization industries were rocked when Google rolled out the first incarnation of the Panda update. Called the "Farmer" update at the time by some in the industry, the algorithm changes weeded out content farms and sites where content was thin, stolen, duplicate or otherwise worthless. And while this caused chaos in SEO for months afterward, the newest version of the Panda update has been just as damaging for some – but with much less press this time. However, from our standpoint, Panda doesn't change anything at all.
It might seem like a bold statement, but as long as companies in this industry produce excellent content and put it in the right place at the right time, worrying about Google's quality filters is a waste of time. Ultimately, that's what the algorithm changes amount to; quality filters. Google genuinely seems to want to provide the most relevant search results possible and has been very careful to ensure that they do so. In general the people who are affected negatively by algorithm changes are those who engage in tactics that are against Google's Webmaster Guidelines, so when these changes take place the web is actually being cleaned up – something consumers will appreciate but spammers and black hat practitioners loathe.
Therefore, this means that the best thing to do for any website is what a webmaster or site owner should do anyway: provide high quality, valuable, relevant content to consumers who are interested in such content, in the format they desire, when they are interested in it, and in the places these consumers can be found. In reality, that's Marketing 101, and the principles are the same for the internet as they are for offline marketing.
Part of the recent Panda update included changes to the way social influence, local search and mobile marketing are factored in search rankings. For an industry leader in these areas such as ProFromGo, no adjustments to strategies are needed. But for websites and businesses that are not targeting these important metrics, survival in a hotly competitive web environment will likely be impossible. Google is making this data a more critical part of its search ranking algorithm because consumer trends clearly indicate that these things are increasingly more important to users.
And at the end of the day, the best practices are those that are dedicated to the user experience. Doing things that the recent Panda update targeted – such as buying home page links, spamming directories or participating in questionable private blog networks solely for the sake of backlinks – results in a poor user experience. Unfortunately, many people have a negative view of Google and feel that the search engine does things only for profit.
And of course, they're exactly right: Google IS doing it for profit. And they way they profit is by returning the highest quality, most relevant and timely result possible for every query. Which means that in the end Google is in business for the user. And because ProFromGo is as well, our strategies are unaffected by Panda. In fact, Panda fits with our business philosophies exactly. To find out for yourself, call the number at the top of your screen now for a fast, confidential consultation about getting back on track, or getting even farther ahead. Start now – you can be sure your competitors are.