In this final installment of Pittsburgh SEO Terms Explained, we'll discuss 5 more terms related to the search engine optimization industry. However, it should be noted that this comprehensive SEO index will be constantly updated and expanded as the nature of the industry shifts focus and changes the strategies we use to dominate our various markets. It should also be noted that these terms apply to all SEO markets, not just Pittsburgh SEO. But as any good SEO knows, local search requires different tactics regardless of the search engine optimization strategy in question. Understanding tags, top-level domains, URLs, White Hat SEO and Wordpress is critical in this endeavor.
Tags
Tags are short snippets of text that are embedded as part of a published piece of content. This includes videos, articles, press releases and more. A tag describes the general theme and main points of the content, and in many cases entire websites are searchable based on tags alone. And because tags are designed to help users find specific content, search engines pay attention to what you're saying – or not saying – with your tags.
For instance, this article's main theme is terms used in the SEO industry. Therefore, one or two of the following tags might be used to accompany this post:
SEO definitions
What is SEO?
Self-SEO
Understanding SEO
Search engine optimization definitions
SEO glossary
SEO index
In general it's not wise to use more than 2 tags per article, video or press release, as any more than this may push the page's keyword density over the edge and into the keyword spam zone.
Top Level Domain
A Top Level Domain generally refers to a domain that you own that is not part of any sub-domain. This is especially important to affiliate marketers, who must often redirect the links they build to point from a top-level domain to their affiliate site or page.
*URL
A URL or Uniform Resource Locator is a web address. If one dissects the term literally, it's clear that a URL is a universal way of locating resources; i.e. the content on your website. URLs are designed for human eyes, but the exact language that is put into play when a URL is entered into a web browser is actually a complex series of computer code.
*White Hat SEO
White Hat SEO refers to tactics used to promote a website that are safely within the Terms of Use of major search engines – most notably Google. These strategies include genuine article and press release marketing, manual blog commenting and a great deal more. However, it's interesting to note that by deliberately building backlinks with these strategies, White Hat suddenly seems more like Grey Hat, and the entire SEO process becomes rather complex and blurred. And because the penalties of straying outside the safe lines can be severe, it's advisable to only trust such matters to a professional Pittsburgh SEO company.
*Wordpress
Wordpress is a website platform – it is the very structure and "theme" of a website itself. Wordpress is also one of the most powerful content management systems in the world, which is why it is among the most widely used platforms. Additionally, Wordpress is an excellent platform for SEO purposes. Wordpress themes come in an impressive array of different types, including hundreds that are free for public use. Some software programs allow users to build their own custom Wordpress themes, while a tech-savvy user can easily create a site from scratch.
Chances are that the more you understand the terms contained in this glossary, the more you'll appreciate why you need a professional Pittsburgh SEO firm to help manage the success of your website. And the sooner you get started, the better, because you can be assured that your competitors are already well on their way. Take direct action by calling the number at the top of your screen now for a no-cost, confidential consultation.
