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Marketing Project Management Software Must-Haves

Marketing project management software is an excellent tool to have as long as you have software that offers a solution that works for you. Before you buy this software, research your options to make sure they have all of the necessary functions and flexibility that you need. Marketing projects are diverse in every way and your software needs to be able to assist you with all of them. If you get software that can't keep up with your marketing needs, what good is it? Here is a list of must-haves for your marketing software.

1. Total Functionality and Visibility for Your Whole Team's Marketing Project

In order for marketing to be successful, your entire team needs to be in-sync. If your software can't keep you connected throughout the marketing process, it is not the right software program. Facilitating the process so your entire team is in the loop is part of what marketing project management software is for.

2. Collaborative Editing

This function will allow your team to work together on documents, plans and campaigns. It will help them work together effectively and efficiently.

3. Reusable Project Templates

Once you know how your team works best together, re-using familiar project templates will make the whole process faster and collaboration easier. Reusable templates give your team a frame of reference to repeat successful techniques and tactics.

4. Customizable Process Workflows

Making your process custom-tailored for your marketing team will give you the opportunity to massage the creative process until your team finds the ideal workflow for them. You can manage the entire process to put resources where they are needed when they are needed. You can redefine each process as needed at any point in time.

5. Flexible Task Management

User interface should be as intuitive and user-friendly as possible allowing for interaction between tasks, moving tasks around, and sharing information on tasks with your entire team. You shouldn't need an engineering degree to figure out how to work with your tasks. The easier, the better.

6. Native Mobile Apps

Give your team the ability to communicate and work with your software from anywhere to keep your marketing plan on time and on task. More people are accessing email from their mobile phones and tablets whether at work or at home. Your tool should function as well on mobile as it does on laptop or desktop computers.

7. Customizable Metrics and Reporting

You need your reports to give you the most precise data in the ways that will help you best. Without the ability to customize your reporting and metrics that you measure your success by, your software will not be able to give you the answers you need to maximize your marketing campaigns.

8. Permissions, Requests, Hand-Offs and Reviews

To speed up your collaboration time as efficiently as possible, it is important to include the ability to pass each part of the project from one person to another with minimal fuss. Without these tasks included in your project management software, your team will end up wasting valuable time.

Chris Vendilli
About the Author
Chris is the founder and CEO of Vendilli Digital Group. In his free time, you’ll find him camping, fishing, or playing beer league ice hockey with a bunch of guys who refuse to admit they’re already over the hill.
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