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Increase your Social Media Presence without Increasing your Budget

In today’s day and age, there are two types of companies: those who are proactively using and managing their social media presence, and those who do not see the value in social media and are not doing so..

Which group do you fall into? Although you may not fully understand the importance of social media, once you learn more you will be addicted to the process as well as the results it can bring.

For those already using social media, it is easy to believe that cranking things up, taking things to the next level, is a big undertaking. While there are many changes you can make, some can be done without spending any additional money. How does that sound to you?

Why do I need a social media management strategy for my company?

While this may be something you have uttered to yourself in the past, deep down inside you probably know that there are a few good answers.

In addition to better connecting with customers and prospects, social media allows you to improve your search engine rankings. And who doesn’t want to do that?

At this point, you may be wondering how to increase your social media presence without breaking the bank. Here are three things to experiment with:

  1. Don’t stop at the text. While a large portion of your social media plan will be text based, don’t overlook the importance of using images and video from time to time. People love video, and as you know, Facebook is a great place to share images.
  2. Spread the love throughout the day. Are you the type of person who focuses on social media posts during a particular time of the day? Although you may be on a tight schedule, you want to spread out your posts evenly. This will ensure a larger audience.
  3. Don’t just post, be ready to respond. Social media is all about engaging with others. If you are going to post to your accounts – Twitter, Facebook, LinkedIn, etc. – make sure you are ready to respond when people have something to say. This may happen every so often at first, but soon enough you will realize that others want to communicate with you through this method.

Extend Your Social Media Presence On A Cost Effective Budget

Many people are under the impression that they have to spend a lot of money to better take advantage of social media. This is not true. Even if you hire an outside company to manage your accounts, you can still control the overall operation without having to feel like you have to spend more and taking control of your online presence and social media strategy shouldn't be considered an expense, it's an investment.

Are you finally ready to take full advantage of an enhanced social media presence & strategy? The success of your business relies on it!

Chris Vendilli
About the Author
Chris is the founder and CEO of Vendilli Digital Group. In his free time, you’ll find him camping, fishing, or playing beer league ice hockey with a bunch of guys who refuse to admit they’re already over the hill.
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