Your organization’s online marketing efforts work best when there’s a cohesive strategy binding everything together. That way you can ensure you’re telling a consistent story through all of your online channels: blog, content offers, social media, emails, ads, etc. You might even have a nice little doc or spreadsheet you use to keep all of your ideas straight.
But here’s the rub. There are myriad platforms we can use to strategize and execute our online marketing strategy. Blogs go on WordPress, emails are sent through MailChimp, social posts are scheduled on Hootsuite, yadda yadda yadda.
What if there were a better way? What if you could organize your online marketing strategy and every single piece of content and collateral you create in one central “hub,” so that everything’s in the same “spot?”
Let me introduce you to my good friend, HubSpot. (See what I did there?)
Thanks for asking. In short, HubSpot lets you do pretty much everything you and your organization need to tell one cohesive and compelling brand story and reach your ideal customers with ease. From planning and strategy to execution, there’s not much you can’t do when you’re looking to organize your online marketing strategy. Let’s explore some of the features.
There’s a lot to unpack when it comes to HubSpot’s functionality, but as a content marketer, I wanted to highlight some of my favorite features for you. Be sure to check on our blog over the coming weeks, as we’ll be taking a deeper dive into some of these capabilities.
In the words of one of my favorite poets, “the best-laid plans of mice and men often go awry.” If that’s your online marketing mantra, we need to talk. Good online marketing starts with thorough planning and a smart strategy. Keeping these in the foreground helps you stay on track and meet your overall goals.
With HubSpot, you can bring all of your content, contacts and social media together to create one super-organized marketing strategy.
Through the calendar feature, you can map out days, weeks, months, even years worth of content. With a few clicks you can add labels such as “blog” “landing page” or “email” to help you keep things fully organized and on a good cadence. Additionally, every stakeholder on your team can access this calendar so everyone knows what’s coming down the pike.
Once you’ve done your best to organize your online marketing strategy, it’s time to start exploring how HubSpot’s functionality actually lets you deliver the good stuff to your audience.
Regularly updating your organization’s blog space is a great way to continuously provide your audience with new content and help more pages on your site climb the SEO ladder. Unlike some other content management systems (CMS), HubSpot’s blog poster offers an intuitive UX and an aesthetically pleasing final product. Simply plug it into your website and you can post and publish right from HubSpot.
HubSpot allows you to create blogging templates and provides a ton of great tips for optimizing your content so that it’s not only seen by the right audience, but presents other resources right on the page. HubSpot blogs integrate seamlessly with the landing pages to content offers, contact form and custom CTAs you can create—all with just a few simple clicks. No coding necessary. No digging around the backend of your site. Just hit publish!
Wanna promote that blog on Facebook or Twitter? Head on over to the social media poster and do it with just a few clicks! Once you’ve plugged in your channels, you can create or schedule as many posts as you want. You can even add company and personal accounts to help your entire team share your content more easily.
Another great feature is HubSpot will recommend the optimal time of day to publish your posts, helping more of your followers find your content in their feeds. You can then monitor your posts’ performance and even analyze weekly or monthly metrics to see what content resonates the most with your audience.
They’ve read the blogs, they’ve liked your posts, they’ve even filled out your contact form. People are waiting to hear from you directly. Creating and delivering an email campaign in HubSpot is the perfect way to provide more value to your audience by answering in-depth questions, giving them company updates or just checking in to see how they’re doing.
As you might expect from your email marketing platform, HubSpot allows you to segment list after list, making sure you meet your audience at their appropriate stage of the Buyer's Journey with content that really resonates. Better still, you can totally automate your workflows and create parameters to help usher your most qualified leads further along your pipeline and hand them off to your sales team.
We haven’t even scratched the surface of all the ways HubSpot makes it easier for your organization to organize your online marketing strategy. From content offers to paid search to sales funnels, HubSpot really does it all. Make sure to check back on our blog often as we’ll be taking a deeper dive into these functions.
Excited about HubSpot? Who could blame you? Reach out to the ProFromGo team. We’d be happy to talk with you regarding HubSpot integrations and how it can help drive your organization forward.