Worrying about SEO and the many changes that search engines like Google must implement in order to keep your business alive can be extremely frustrating, but it doesn't have to be like this. In fact, your website and online business can grow - and thrive - even without doing any SEO or relying on Google for traffic at all. Even if you'll always depend on Google for some of your business, understanding how you can survive without search engines and organic optimization can help your business stay competitive in even the toughest markets.
PPC - the Non-Adwords Type
Internet marketing experts know that you don't need Adwords to buy your traffic. Yahoo Search Marketing, Microsoft Adcenter, 7 Search and MIVA are all excellent alternatives - among many others. A properly executed PPC campaign doesn't require any SEO services and you can cut Google right out of the picture if that's your preference. In fact, even a brand new website can get the traffic it needs using PPC.
Banner Advertising
Imagine that you own a website that sells a unique type of dog collar, and a blog that you know of about dog training gets 75,000 visitors per month. Imagine if you could advertise on that site? Well, in most cases you can. All you need to do is contact the webmaster or other party responsible for the site and ask about advertising on the site. (In some cases there may be an advertising link in the footer.) This is a powerful way to tap into the targeted traffic of a site that your potential consumers are likely to frequent.
Email Marketing
By offering a free book, a newsletter, free games or even products, you can quickly collect a massive email list. Well-timed marketing to that list can help to drive a massive amount of pre-qualified to your website without any need for search engines or SEO. The best part of this strategy is that you own the list and can market to it as you please.
Video Marketing
Who needs Google when YouTube is the 2nd largest search engine in the world? Advertising opportunities on YouTube are plentiful, and by marketing your videos you can achieve powerful branding effects and provide high value content to your consumers. And because internet users crave content in the form of video more than any other source, you'll be filling a real need while funneling traffic to your website.
Social Media
You can advertise for (usually) much less money on social media sites like Facebook than you can with many PPC search engines. However, you can also drive traffic from social media platforms to your website just by getting involved in online communities like Twitter, MySpace, Google+ and more. Today's successful online companies are finding users in the places they frequent the most, and when it comes to the internet, social media is where it's at.
As you can see, it is possible to cut SEO and Google out of your business strategies if that's what you wish to do. However, the best internet marketing strategies are often the most well-rounded ones, so including a mixture of the above recommendations in addition to organic search strategies will probably provide the best results for most people. To find out what combination of tactics is right for your business or website, call the number at the top of your screen now for an immediate, free consultation.
