The Growing Importance of Using Video on your Website

Although not required, video content is quickly becoming an important factor in the success of any website. While there is no replacement for solid text based content and appealing images, a growing number of businesses – spanning a variety of industries – are beginning to realize that adding video is extremely important.

But I don’t know the first thing about web video!

This is a common concern that most organizations have to deal with at some point in time. Although this is a valid point, it is no reason to hold yourself back. Instead, you can hire a company, such as ProFromGo, that will work with you every step of the way.

Before we talk further about getting started, let’s take a closer look at why the use of video is becoming so important. Below are three points to keep in mind:

• Visitors are more likely to watch a video than read a long block of content. Not only is it often times easier to watch video, but some people find they are able to better retain the information – and that is exactly what you want.
• Easier to get your point across, no matter if you are providing basic information or trying to sell a particular product or service.
• Great for mobile users. With an increasing number of people using smartphones and tablets, this is a detail you cannot afford to overlook.

Earlier this year, Cisco Systems released a report focusing on the overall growth of online video.

Their findings show that video represents 40 percent of all consumer internet traffic. If that number doesn’t open your eyes, maybe this one will: they are expecting an increase to more than 60 percent by 2015.

With these statistics in mind, it is easy to see that online video is trending upwards. By getting started today, you will be in position to take advantage over the next few years and beyond.

Other Benefits

To go along with the direct benefits to visitors, there are a few underlying advantages of video to be aware of:

• The use of video can help improve your website’s search engine rankings (especially in Google)
• Increased conversion rate
• Add some excitement to your website, rather than bogging visitors down with the “same old content and images”

In today’s day and age, it is hard to deny the benefits and importants of incorporating high quality web video into your online marketing mix. If you are confused on how to get started or looking for assistance with taking your use of video to the next level, contact us today for a free consultation.