It’s said that 6.1 billion people will have smart phones in 2020. For companies that advertise on mobile devices, this means the world of marketing is changing at a rapid, almost overwhelming pace. Geolocation is a big part of marketing on mobile devices, and is becoming more important every day. Understanding how geolocation is changing the face of digital marketing can help your company stay on top of these changes.
Geolocation is a technique of tracking a person via their digital device. Geolocation marketing is a method that involves sending real-time marketing and advertising information to a person based on their location. Geolocation marketing is on the rise in the digital world. Companies that use Internet advertising to bring in customers and convert clients have discovered that geolocation is one of the best ways to send relevant information to consumers.
Geolocation is a highly flexible tool for businesses like stores and restaurants.
Overall, geolocation provides an enhanced shopping experience for customers and ensures that marketing efforts are precisely targeted at the customers they seek.
Teaming up with an Internet marketing firm in your area is one of the best ways for companies to use geolocation to the fullest extent possible. At ProFromGo, we work with local businesses to meet their Internet marketing needs. As a local firm in Pittsburgh, we can help companies bring in traffic, increase conversions and bring customers to their brick and mortar locations. To get started, contact us today at (412) 530-5027.