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Digital Marketing and Brand Experience

There's been a lot of talk about virtual reality lately, and how VR is the marketing wave of the future. While VR is a powerful platform that can be wielded in a variety of ways, it's important to remember that digital marketing is still king and will be for some time to come. There's no way to know for sure where the VR train is headed, but digital marketing is a powerful and nearly universal toolbox for companies and businesses of the current time.

No matter the size or purpose of your business, digital marketing can open doors and interactions with customers. For improving brand awareness and establishing brand identity, there's nothing more effective and versatile than the digital experience. In this post, we'll go over a few ways that businesses can use digital marketing to bring in more customers and establish brand identity.

Create a Content Plan

Before building your online content, have a plan in place. Making a map of information, developing an understanding of your audience and creating goals for your online content can help you develop online content that attracts customers and builds brand identity. During this design phase, it's important to remember that digital marketing is not meant to be a restatement of content that exists elsewhere. To effectively use online content to build your brand identity, your business must recognize the unique qualities that make digital marketing effective.

Treat online content for what it is: a completely different channel for conveying information that is not available elsewhere. Digital marketing is a unique experience for customers. Wielding it as such can help your business develop a stronger and more diverse customer base.

Use Email

Making the most of your email contacts can help your business stay relevant to your customers on a day to day basis. Use email to contact customers about events, keep your customers up to date on the latest product releases and engage with customers in games and contests. Email is your business's portal to your customers.

Be Social

Your customers are on social media. Meeting them there can help your business become more relevant in real-time. Social media is a great way to engage with customers one on one while generating customer excitement about your business.

Choosing the right platform for your business is important. Work with your digital marketing firm to determine which platform is right for your business before getting started on social media.

Be Smart About Banner Advertising

Banner advertising can get your brand name out on the Internet. When utilizing banner advertising, keep your banners attractive, unobtrusive and non-invasive. Many customers dislike banner advertisements that get in the way and make browsing difficult.

Contact Your Digital Marketing Experts to Get Started

At ProFromGo, we help companies build their brand experience through smart digital marketing strategies. We can help your company build a content plan, strategize for online content, send marketing emails and manage social media. Whether your company is entirely new to the digital world or is already established online, we can help.

We strive to be a full-service shop for clients who want to understand their customers, meet their needs and build brand identity. As your local online marketing experts, we can help. To make an appointment for consultation, contact us today at (412) 530-5027.

Chris Vendilli
About the Author
Chris is the founder and CEO of Vendilli Digital Group. In his free time, you’ll find him camping, fishing, or playing beer league ice hockey with a bunch of guys who refuse to admit they’re already over the hill.
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