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July 25, 2017

Design for Strategy, Not Features

By Chris Vendilli 2 Minute Read

Whether you're a digital marketing professional or a digital business owner, you've probably heard a thing or two about UX. This fascinating concept can change everything about your business and, if properly implemented, can affect your customer's entire experience from start to finish.

What is UX?

UX stands for "User Experience." It's tough to pin down the exact definition of UX, but essentially, UX is a technique used to enhance the customer experience through smart product design, a user-friendly online interface and smart management of online operations.

What's the difference between UX and UI?

To many marketing professionals, UX and UI seem similar to one another, especially because their acronyms are only different by one letter. UI, or "User Interface," is a method of designing a system for looks, with little focus on function. UI is primarily managed by the graphic design team, and mostly just affects the appearance of a business's website.

UX prioritizes function and ease of use. In addition, UX extends into all aspects of business operation and affects every department including sales, marketing, product development and so on.

UX Strategies

There are many different strategies that companies use to enhance their UX design, including:

  • Personalization: Personalization allows a product to match the needs of the individual user. Personalization should be easy for the end-user, meaning that the customer shouldn't have to put too much effort into making the product exactly what he or she wants.
  • Simplicity: Simple systems enable customers to start using a product without requiring training. Simple products are also the products that tend to appeal to the widest range of users.
  • Minimalism: Buttons and graphics can make a website look cool, but they can also make a site or a product difficult to navigate. The fewer buttons, graphics and functions on a website or on a product, the more straightforward and user-friendly the product is for the client.

How to Implement UX

In order to implement UX as a part of your product design and marketing strategy, your company must learn to think like its clients. What do your clients need? Why do your clients use your product? What are their priorities? .

Marketing research is critical. Tracking consumer reaction to your products, finding out what consumers like and don't like about your products and identifying problems that consumers face when using your product can help your business create a refined user experience.

There are a variety of ways to find out what consumers like about your products and how your products can be improved. Surveys, informal conversations with customers, marketing research groups and other information-gathering sessions can help your company find out what it needs to know in order to refine its systems.

Contact Your Internet Marketing Firm

At ProFromGo we help businesses attract customers through smart marketing strategies, wise use of SEO and expert web design. We provide a full-service online marketing experience to help your business strengthen brand loyalty and grow your customer base. To get started with a consultation, contact us today.

Chris Vendilli
About the Author
Chris is the founder and CEO of Vendilli Digital Group. In his free time, you’ll find him camping, fishing, or playing beer league ice hockey with a bunch of guys who refuse to admit they’re already over the hill.

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