Advanced Polymer Technology (APT) is a global manufacturer of chemical products, synthetic turf, recreational coatings and specialty products. APT markets their products under several different brand names throughout the world and is a staple in the sport-court, running track, turf and industrial coatings markets. You’ll find APT surfaces at the US Open, Miami Open, Penn Relays and some of the largest stadiums in the world.
APT was aware that they had a diverse product line and multiple audiences worldwide to serve. Not only did they target the sports and industrial markets but they were embarking on a product line to serve homeowners as well. Another challenge was that the product lines that they sold were branded differently depending on the geographic region.
Vendilli developed not only a corporate site but unique sports and industrial sites to speak directly to their audiences. Using geo-targeting, clients throughout the world can find information unique to their needs and the products offered in their area. Over time, several more websites were added to serve as a resource to local installers of their products. These sites included the needed technical data sheets, instructional videos and interactive color selectors to help the end users see what their court surfaces will look like before they even start their project.
“Vendilli not only gave our website a dynamic new look, but also made it extremely user friendly. Their attention to detail and problem-solving skills were exceptional. We continue to rely on them for ongoing site development.”
Jessica McManus ~ Marketing Manager