Advanced Polymer Technology (APT) is a global manufacturer of chemical products, synthetic turf, recreational coatings and specialty products. APT markets their products under several different brand names throughout the world and is a staple in the sport-court, running track, turf and industrial coatings markets. You’ll find APT surfaces at the US Open, Miami Open, Penn Relays and some of the largest stadiums in the world.
APT was aware that they had a diverse product line and multiple audiences worldwide to serve. Not only did they target the sports and industrial markets but they were embarking on a product line to serve homeowners as well. Another challenge was that the product lines that they sold were branded differently depending on the geographic region.
