APT Logo

THE FUTURE OF SPORTS

The era of only green tennis courts or red running tracks has long gone. Schools and recreational facilities want options. APT, a proven to be a leader in this industry, has partnered with Vendilli Digital Group to provide multimedia in the form of video, web, interactive and animation to show off their installations and services.

The Challenge

Advanced Polymer Technology (APT) is a global manufacturer of chemical products, synthetic  turf, recreational coatings and specialty products. APT markets their products under several  different brand names throughout the world and is a staple in the sport-court, running track, turf and industrial coatings markets. You’ll find APT surfaces at the US Open, Miami Open, Penn  Relays and some of the largest stadiums in the world. 

APT was aware that they had a diverse product line and multiple audiences worldwide to serve. Not only did they target the sports and industrial markets but they were embarking on a product  line to serve homeowners as well. Another challenge was that the product lines that they sold  were branded differently depending on the geographic region.

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Our Solution

Vendilli developed not only a corporate site but unique sports and industrial sites to speak  directly to their audiences. Using geo-targeting, clients throughout the world can find information  unique to their needs and the products offered in their area. Over time, several more websites  were added to serve as a resource to local installers of their products. These sites included the  needed technical data sheets, instructional videos and interactive color selectors to help the end  users see what their court surfaces will look like before they even start their project.

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“Vendilli not only gave our website a dynamic new look, but also made it extremely user friendly.  Their attention to detail and problem-solving skills were exceptional. We continue to rely on them for ongoing site development.” 

Jessica McManus ~ Marketing Manager