The success of many businesses depends on proper exposure to the public. Google rankings play an important role in this exposure. The higher the ranking on Google, the more traffic a website will see. More traffic equals more sales. But how do you improve your business’s Google ranking? Smart web design and smart networking is key.
Encourage Link Backs
Web pages that get linked to from other web pages will show up higher in Google rankings. The more link backs to your website from other web pages the better. Reputable websites (such as websites that end in .edu, .gov and .org) make more favorable link backs.
There are many different methods that your business can use to encourage link backs, including:
- Offer awards, prizes or discounts for linking back to your website.
- Donate your company’s time to a charity, then request a link back from that charity.
- Provide testimonials to other businesses, then ask those businesses to link back to your site when they post your testimonial.
Use Keywords Wisely
Keywords are the words that your audience might use to type into Google when searching for resources like your website. Capturing the right keywords on your website will help drive traffic to your page. Use Google Analytics to determine the best keywords for your page. When adding keywords to your pages, remember to include keywords in the header and in the paragraph immediately following the header.
Make Your Content Social Media Friendly
Your web page is more likely to get link backs from social media if your content is social media friendly. To make your webpage social media friendly, choose interesting photographs for your blogs and your website, and remember to include social media link-back buttons in a prominent position on your website. To encourage your audience to share entries on your website's blog in their social media pages, keep your articles easy to scan and fun to read.
Make Your Website Mobile-Friendly
Mobile users are more prevalent than ever, so capturing the attention of mobile users is a good way to direct web traffic to your site while also elevating your Google ranking. Work with your company’s web design service to create a mobile version of your site for people on mobile devices.
At ProFromGo, we help companies like yours to develop successful websites and improve their Google rankings. We can create a mobile site, write content using best SEO practices and create a site that is social media friendly. We create sites that are attractive, entertaining, informative and user-friendly. We’re also local to Pittsburgh, so we know how to help small businesses succeed in our local market. As your one-stop shop for online marketing, we can help your business ascend the Google rankings. To contact us for a consultation or to get started with your online marketing, call us today at (412) 530-5027.