When you are looking for content to fill your social media marketing schedule, it is important to use a variety of content types that will interest and engage your audience. Part of engagement is appealing to readers who prefer differing methods of interacting with content, and some content works better in a specific format. Let's discuss the 8 types of content that you can use on social media to attract your readers' interest and keep them coming back for more.
1. Videos
Videos are extremely popular because they are fun to watch and work great on mobile devices. Technology exists for you to embed links within the video to draw users to your website or landing page. Sometimes videos are the perfect method of sharing something personal or introducing a new technique.
2. Lists
People love lists. You can see how popular they by viewing sites such as BuzzFeed. Top 10 or top 20 lists are a great way to get your readers to vote on their favorites or share with friends. Similar to lists are quizzes and polls which you can create as a way to qualify leads for your landing page or website.
3. Roundups
Roundup posts are similar to lists in that they collect a lot of information and present it in one post. You can do roundups of crafts, recipes, DIY projects or just about any topic and link to the original posts for further information. Roundups can be of your own content or other people's content.
4. Step-by-Step Tutorials
Tutorials or how-to posts are extremely popular for teaching techniques, crafts, DIY projects or any type of skill that can be done in a day or two. If the skill takes longer, it is better to break it up in shorter posts. Your tutorial can be on video or you can post images of each step to make it easier for people to follow along.
5. Giveaways, Freebies and Contests
Free downloads, e-books and contests often work as a way to draw attention to your site or landing page and get a conversion from your visitor. Most freebies require you to enter your email address which gives the site owner a way to add you to their mailing list or contact you later to further qualify you.
6. Multi-Part Blog Posts
Serial blog posts are a great way to get readers to come back to your site. This method is one that many authors use to engage their loyal readership. Another similar method is to offer advanced tidbits from upcoming books. Multi-part blog posts work best with a continuing story that readers will anticipate landing in their inbox.
7. Coupons or Promotions
Coupons or promotions are a great incentive for retailers or service providers to invite readers to buy from them. These can be percentage or buy 1 get 1 free discounts or you can offer a discount code for a purchase. People always love to save money and a coupon will induce someone who is sitting on the fence to click through.
8. Infographics
People love infographics because they can read them quickly and they are fun to look at. Infographics are a cross between an image and text and can have a cartoonish feeling to them.
